What this means for your awards campaign
BFFL fans began tracking weeks before nominations are announced — building consensus picks across all 26 awards categories. By nomination day (May 5), this becomes a real-time signal of audience expectation vs. Tony voter decision. For an awards campaign, this tells you which names your target audience already has in their head — and where you have room to shift perception.
Leading Actor · Musical
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Leading Actress · Musical
Christine Sherrill · Mamma Mia!
+2
Leading Actor · Play
Danny Burstein · Marjorie Prime
+2
Micah Stock · Little Bear Ridge Road
+1
Leading Actress · Play
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Best Musical
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↑ Rising · Direction
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↓ Falling · Direction
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↑ Rising · Design
Anna Fleischle · Punch
Best Scenic Design of a Play
+1
Hildegard Bechtler · Oedipus
Best Scenic Design of a Play
+1
David Zinn · Becky Shaw
Best Scenic Design of a Play
+1
↓ Falling · Design
Christian Cowan · The Queen of Versailles
Best Costume Design of a Musical
-2
Kaye Voyce · Becky Shaw
Best Costume Design of a Play
-1
Paul Tazewell · Joe Turner's Come and Gone
Best Costume Design of a Play
-1
Kevin Adams · Chess
Best Lighting Design of a Musical
-1
↑ Rising · Writing
Every Brilliant Thing
Best Play
+1
Iris Rainer Dart & Thom Thomas · Beaches
Best Book of a Musical
+1
Tye Blue, Marla Mindelle & Constantine Rousouli · Titaníque
Best Book of a Musical
+1
Jim Barne and Kit Buchan · Two Strangers (Carry a Cake…
Best Book of a Musical
+1
↓ Falling · Writing
Mamma Mia!
Best Revival of a Musical
-2
Art
Best Revival of a Play
-2
Lindsey Ferrentino · The Queen of Versailles
Best Book of a Musical
-1
Danny Strong · Chess
Best Book of a Musical
-1